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Irational Promotional Video

Presented with DVD Footage of a swinging suspension bridge with a car on it is accompanied by a heavymetal guitar riff. Suddenly the driver is seen to switch off his car stereo, the music stops, as does the swinging of the bridge, and one hears birds singing. All is peace. The guy looks into the camera and with a silly grin on his face says, »Sorry.« The is a smart piece of advertising, a precise illustration of the way irational rocks our mental and physical infrastructures with a delicate balance of danger and humour. The video was originally used by a corporation dealing with technology. (Jacob Lillemose)

An artist who uses irony and presentation strategies that employ new communication technologies to question the democratic and equalitarian promises of these media and criticise the desire for control lying behind their apparent transparency. Based on the confirmation that new information and communication technologies are transforming our everyday life, Daniel G. Andújar created a fiction (Technologies To The People, 1996) designed to make us increase our awareness of the reality around us and of the deception in promises of free choice that are converted, irremissibly, into new forms of control and inequality. A long-time member of i rational.org (international reference point for art on the web) and founder of Technologies To The People , he is the creator of numerous projects on the Internet such as art-net-dortmund, e-barcelona.org, e-valencia.org, e-seoul.org, e-wac.org, e-sevilla.org, Materiales de artista, etc. He has directed numerous workshops for artists and social collectives in different countries.

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