Blog Archives

Banff celebra sus 10 años con una retrospectiva del ‘new media’

A lo largo de la década han participado en los programas del centro canadiense más de 600 artistas. Daniel Andújar figura en la muestra antológica
R. BOSCO / S. CALDANA 06/10/2005
El país
El Banff Centre fue creado en 1933 por la Universidad de Alberta, en la solitaria y nevada inmensidad de las Montañas Rocosas canadienses, para proporcionar a investigadores y artistas un entorno privilegiado para inspirarse y crear.

El centro, originariamente dedicado a las Bellas Artes, se ha ido ampliando incorporando departamentos consagrados a las disciplinas audiovisuales. El más reciente, el Banff Media Institute, centrado en las aplicaciones artísticas de las nuevas tecnologías, cumple 10 años y los celebra con una retrospectiva que analiza este periodo a través de una serie de obras emblemáticas.
A lo largo de esta década, han sido más de 600 los artistas que han participado en las iniciativas del centro y que, gracias a su programa de residencias, se han inspirado en este espectacular enclave y producido obras en sus también espectaculares laboratorios. De ellos, 14 han sido elegidos para la exposición The Art Formerly Known as New Media (El arte antes conocido como new media, en inglés), cuyo título alude al rápido desarrollo del medio y a las diferentes expresiones artísticas en que se ha fragmentado.

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TTTP Promotional video

  • 1998
  • DVD

Presented on a monitor » Like every other company Technologies To The People (TTTP) is highly aware of (the value of) its public image and how this image is presented through different media. In this promotional video a number of international tech-economic experts praise the values and ethics of TTTP. However, originally the experts were not hired and paid by TTTP but by its market rivals — global corporations like Dell, Microsoft, and so forth. The promotional video strings together sequences hijacked from corporate PR videos and the abstract concepts they use to deliver ultra-positive descriptions of their companies’ imagined role in the world. Thus, it adopts the language and visuals of business to promote the rival notion of a human-centred and common culture, subtly and humorously confronting the viewer with the question of which of the two cultural economies one wants to define ›freedom‹, ›the future‹, and not least ›access to technology‹. (Jacob Lillemose)

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Irational Promotional Video

  • 1998
  • DVD

Presented with DVD Footage of a swinging suspension bridge with a car on it is accompanied by a heavymetal guitar riff. Suddenly the driver is seen to switch off his car stereo, the music stops, as does the swinging of the bridge, and one hears birds singing. All is peace. The guy looks into the camera and with a silly grin on his face says, »Sorry.« The video is a smart piece of advertising, a precise illustration of the way irational rocks our mental and physical infrastructures with a delicate balance of danger and humour. The video was originally used by a corporation dealing with technology. (Jacob Lillemose)

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Research department

Presented as large-format wallpaper installation » The Research Department of Technologies To The People devotes itself to statistically recording and presenting core areas of contemporary life. In regard to levels of technology ownership in the USA, the department tells us that 77.3 % of the population possesses a microwave, but only (only?) 55 % a supermarket price scanner. Another statistic reveals that Washington and California are the federal states in which UFOs are most frequently spotted (New York trails far behind at the other end of the scale). We are also given percentages for the distribution of religions over the continents, beverage consumption in selected countries, the frequency with which types of passwords are cracked, the primary online activities of women, and the distribution of employment in the USA (with data supplied by the Bureau of Labor Statistics of the U. S. Department of Labor). In the exhibition the statistics are presented as large-format printouts covering the walls of the room dedicated to irational’s Collecting data all over the net project. The collection of all kinds of data (via surveys, for instance, or loyalty cards) combined with the personalization facilitated by increasing linkage with databases has now become a powerful tool for consumer control. With its own requests for sensitive or wholly irrelevant information, irational began from an early date to confront the increasingly apparent mania for collecting data. (Inke Arns)

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Preliminary Basic Application

Presented as online website Daniel G. Andújar’s company Technologies To The People (TTTP) invites interested parties to submit an application to the grants programme of the fictitious Technologies To The People Foundation. A click on the hyperlink takes potential applications to the Preliminary Basic Application, a serious-looking questionnaire which reveals the subtle mechanisms used to collect marketing-relevant data. A notice advises that a fee is payable — by credit card only — prior to submitting an application, and requests for sensitive information are underscored by ironic notices flickering across the screen: »We would appreciate! Strictly confidential!« The form asks for the applicant’s social insurance number and credit card details as well as financially useful data (age group, gender, marital status, occupation), and rounds off the profile by asking for details of religion and race. (Darija Simunovic)

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Awards and Acknowledgements

A long list of awards conceivably and inconceivably bestowed on the Technologies To The People website which, as its makers would have us believe, is »one of the most popular art sites on the internet «. Framed in silver like a collection of especially valuable postage stamps, the some 30 distinctions presented in the original thumbnail format include »Browser Watch — Net Fame!«, »An Internet cool site of the day«, »Magellan Star Site«, »Prescribed by Dr. Webster’s Web Site of the Day«, »Art Dirt« — »Your Webscout Way Cool Site«, and »Orchid Award for Page Excellence«. (Inke Arns)

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Awards and Acknowledgements

A long list of awards conceivably and inconceivably bestowed on the Technologies To The People website which, as its makers would have us believe, is »one of the most popular art sites on the internet «. Framed in silver like a collection of especially valuable postage stamps, the some 30 distinctions presented in the original thumbnail format include »Browser Watch — Net Fame!«, »An Internet cool site of the day«, »Magellan Star Site«, »Prescribed by Dr. Webster’s Web Site of the Day«, »Art Dirt« — »Your Webscout Way Cool Site«, and »Orchid Award for Page Excellence«. (Inke Arns)

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