Technologies To The People
by Iris Dressler,
«Technologies To The People» In 1996, Daniel García Andújar founded the concern «Technologies To The People,» which brought the «Street Access Machine» on the market the same year: a combination system made up of reading device, special credit card, and public online access, which allows the homeless and other fringe groups to enter the world of plastic money and E-commerce. The trademark-protected «Street Access Machine,» whose design announced the i-Mac Generation in 1996, is perfectly marketed with a corporate identity and comprehensive advertising campaign—flyers, posters, and merchandising materials. Nothing is missing except the corresponding product. Andújar is not concerned with virtual capital for all, but more so with naming the structures of exclusion so gladly denied during the course of the omnipresent cyber-euphoria.[...]